OUR APPROACH

Six carefully considered steps, the FABRIQ methodology is designed to consistently deliver against your marketing objectives.

Our aim is to take you from where you are now to a lean, mean marketing machine.

We work from brand to demand, covering all the bases with a best practice approach that’s rooted in successfully transforming the marketing actions of customers past and present.

ACHIEVE MORE WITH YOUR MARKETING INVESTMENT

The case for change with most clients is a belief that you could be achieving more with current and future marketing investment.

We put simple words into action with a practical approach, the backbone of which is a balance between planning and delivery:

FAST START:

FABRIQ’s Rapid Activation stage is all about working with what you have and taking forward steps quickly. We like to remove the frustration of you getting to know a new agency by ensuring your marketing delivery is not held up by a slow, painful onboarding or planning process. It also optimises your existing investments so you don’t feel like you’re starting all over again.

IDEAL GROWTH PLANS:

In the background stages of getting to know you and enacting a fast start, we’ll work on a robust and effective plan that delivers against your medium-term objectives.

All great campaigns start from great plans. We’ll lead on developing an initial framework to figure out exactly what we want to achieve and what that might mean in practical terms.

This phase gets into the detail of your ideal customer profile. We might uncover insights you didn’t already know, like who your typical buyer might be, how they perceive your solution category, how they rate your business and how they approach tackling problems that you want to solve for them.

A review of your visual approach here is designed to ensure it aligns with your audience and is consistent across your market touchpoints. We’ll recommend the best blend of creative content to meet short and medium term objectives. Your content will form the backbone of the Ideal Growth Plan, aligning to the needs of your target audiences.

Leveraging what you already have helps us to pick off the low hanging fruit. It gets you growth opportunities (leads, event sign-ups, traffic) right from the start. It also helps us to understand your target market’s reaction to messaging, approaches and channels so we can refine as we go.

This phase structures an ideal marketing campaign approach to meet your growth goal. It’s what helps to steer our efforts in crafting campaign initiatives across deliverables and media in both short and medium terms. It’s a blend of brand and demand initiatives that address the 95:5 in-market rule.

The optimum media plan should reach your prospective buyers where they are and when they demonstrate intent. Once we’re in market, we’ll double down on the things that work and refine the ones that don’t. If required, we’ll even target only the accounts you want to sell to in an orchestrated Account-Based Marketing approach.

NEW CUSTOMER OFFER
FREE PLANNING

If you’re new to FABRIQ, we’ll invest our time (usually >16 hours) getting to know your brand through a campaign planning routine that we’ll deliver FREE OF CHARGE against the first campaign.

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